Strategic Brand Management Building, Measuring, and Managing Brand Equity, 4th Global Edition by Kevin Lane Keller ebook

Name: Strategic Brand Management Building, Measuring, and Managing Brand Equity, 4th Global Edition by Kevin Lane Keller ebook
SKU: 258468_8520669
Availability: InStock

$15.99

Strategic Brand Management Building, Measuring, and Managing Brand Equity, 4th Global Edition by Kevin Lane KellerBy: Kevin Lane Keller Publisher: Pearson UK Print ISBN: 9780273779414, 0273779419 other ISBN: 9780273779445, 0273779443 Edition: 4th Copyright year: 2013For students, managers and senior executives studying Brand Management.Keller provides insights into how to create profitable brand strategies by building, measuring, and managing brand equity.

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