Strategic Brand Management: Building, Measuring, and Managing Brand Equity 4th Edition by Kevin Lane Keller ebook

Name: Strategic Brand Management: Building, Measuring, and Managing Brand Equity 4th Edition by Kevin Lane Keller ebook
SKU: 258472_7901166
Availability: InStock

$23.99

Kevin Lane Keller is recognized as one of the international leaders in the study of strategic brand management and integrated marketing communications.?In? ? Strategic Brand Management: Building, Measuring, and Managing Brand Equity ? , 4th Edition ?Keller looks at branding from the perspective of the consumer, and provides a framework that helps students and managers identify, define, and measure brand equity. Using insight from both academics and industry practitioners, the text draws on illustrative examples and case studies of brands marketed in the US and all over the world.? ISBN-10: ?0132664259 ISBN-13: ?978-0132664257

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Kevin Lane Keller is recognized as one of the international leaders in the study of strategic brand management and integrated marketing communications.?In?
?
Strategic Brand Management: Building, Measuring, and Managing Brand Equity
?
, 4th Edition
?Keller looks at branding from the perspective of the consumer, and provides a framework that helps students and managers identify, define, and measure brand equity. Using insight from both academics and industry practitioners, the text draws on illustrative examples and case studies of brands marketed in the US and all over the world.?
ISBN-10:
?0132664259
ISBN-13:
?978-0132664257