Selling Today Partnering to Create Value 14th Edition by Gerald L. Manning ebook
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Selling Today Partnering to Create Value 14th Edition by Gerald L. Manning
By: Gerald L. Manning; Michael L. Ahearne; Barry L. Reece
Publisher: Pearson
Print ISBN: 9780134477404, 0134477405
other ISBN: 9780134478364, 0134478363
Edition: 14th
Copyright year: 2018
Utilize cutting-edge personal selling techniques to navigate the information revolution era Selling Today: Partnering to Create Value helps you understand the value of developing personal selling skills by exposing you to a personal selling academic theory, role play scenarios, and real?-world applications and ethical dilemmas. With the largest number of ?learn by doing? materials available in any personal selling text, the 14th Edition offers tools to strengthen your learning process. As the developed nations of the world transition from a production focus to a sales ?and? service focus, this cutting-?edge new edition prepares you to succeed as a member of a new generation of businesspeople.
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