Marketing Research 12th Edition by David A. Aaker ebook

Name: Marketing Research 12th Edition by David A. Aaker ebook
SKU: 258520_3482660
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Marketing Research 12th Edition by David A. Aaker by David A. Aaker (Author), V. Kumar (Author), Robert Leone (Author), George S. Day (Author) ISBN-13: 9781119355274 ISBN-10: 1119355273 Marketing Research, 12th Edition prepares marketing students to make data driven business decisions. With a focus on market intelligence, strategy, theory and application, the authors introduce the latest developments in the field of marketing research and discuss their impact on marketing research applications?all in a macro-micro-macro framework to help students understand the big picture.

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Marketing Research 12th Edition by David A. Aaker
by David A. Aaker (Author), V. Kumar (Author), Robert Leone (Author), George S. Day (Author)
ISBN-13: 9781119355274
ISBN-10: 1119355273
Marketing Research, 12th Edition prepares marketing students to make data driven business decisions. With a focus on market intelligence, strategy, theory and application, the authors introduce the latest developments in the field of marketing research and discuss their impact on marketing research applications?all in a macro-micro-macro framework to help students understand the big picture.