eBusiness & eCommerce: Management der digitalen Wertsch�pfungskette ebook

Name: eBusiness &amp; eCommerce: Management der digitalen Wertsch�pfungskette ebook
SKU: GC-5579431097
Availability: InStock

$75.00

China Internet Development Report 2018: Blue Book of World Internet Conference Das Fachbuch stellt die Glieder der digitalen Wertsch�pfungskette des e Business resp. e Commerce in den Mittelpunkt und widmet jedem Teilglied ein eigenes Kapitel: e Products und e Services, e Procurement, e Marketing, e Contracting, e Distribution, e Payment sowie e Customer Relationship Management. Neben Gesch�ftsmodellen resp. Business Webs werden digitale Beschaffungs- und Marketingprozesse ebenso behandelt wie elektronische Verhandlungsprozesse, Sicherheitsfragen mit digitalen Signaturen sowie das elektronische Lieferanten- und Kundenbeziehungsmanagement. Die Themen werden anhand klarer Vorgehensweisen und anschaulicher Anwendungsbeispiele erl�utert. Als durchgehende Fallstudie dient der schrittweise Aufbau eines elektronischen Webshops f�r DVD�s. In der zweiten, �berarbeiteten und erweiterten Auflage sind Web 2.0 Methoden in die digitale Wertsch�pfungskette integriert, Recommender Systems beschrieben und Customer Data Warehousing und Customer Data Mining vertieft worden. Zudem wurde die Website www.e Business-e Commerce.org mit Unterrichtsunterlagen, Fallstudien und weiterf�hrenden Links aufgeschaltet. Das Buch richtet sich an Studierende der Wirtschaftswissenschaften an Universit�ten und Fachhochschulen; daneben ist es f�r F�hrungskr�fte, Projektleiter und Fachspezialisten in Unternehmen geeignet, die sich mit der digitalen Wertsch�pfungskette auseinandersetzen.e Business & e Commerce: Management der digitalen Wertsch�pfungskette 2nd Edition is written by Andreas Meier; Henrik Stormer and published by Springer. ISBNs for e Business & e Commerce are 9783540850175, 3540850171 and the print ISBNs are 9783540850168, 3540850163.

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China Internet Development Report 2018: Blue Book of World Internet Conference Das Fachbuch stellt die Glieder der digitalen Wertsch�pfungskette des e Business resp.

e Commerce in den Mittelpunkt und widmet jedem Teilglied ein eigenes Kapitel: e Products und e Services, e Procurement, e Marketing, e Contracting, e Distribution, e Payment sowie e Customer Relationship Management. Neben Gesch�ftsmodellen resp. Business Webs werden digitale Beschaffungs- und Marketingprozesse ebenso behandelt wie elektronische Verhandlungsprozesse, Sicherheitsfragen mit digitalen Signaturen sowie das elektronische Lieferanten- und Kundenbeziehungsmanagement. Die Themen werden anhand klarer Vorgehensweisen und anschaulicher Anwendungsbeispiele erl�utert. Als durchgehende Fallstudie dient der schrittweise Aufbau eines elektronischen Webshops f�r DVD�s. In der zweiten, �berarbeiteten und erweiterten Auflage sind Web 2.0 Methoden in die digitale Wertsch�pfungskette integriert, Recommender Systems beschrieben und Customer Data Warehousing und Customer Data Mining vertieft worden. Zudem wurde die Website www.e Business-e Commerce.org mit Unterrichtsunterlagen, Fallstudien und weiterf�hrenden Links aufgeschaltet. Das Buch richtet sich an Studierende der Wirtschaftswissenschaften an Universit�ten und Fachhochschulen; daneben ist es f�r F�hrungskr�fte, Projektleiter und Fachspezialisten in Unternehmen geeignet, die sich mit der digitalen Wertsch�pfungskette auseinandersetzen.e Business & e Commerce: Management der digitalen Wertsch�pfungskette 2nd Edition is written by Andreas Meier; Henrik Stormer and published by Springer. ISBNs for e Business & e Commerce are 9783540850175, 3540850171 and the print ISBNs are 9783540850168, 3540850163.