Brand Breakout How Emerging Market Brands Will Go Global by Nirmalya Kumar ebook

Name: Brand Breakout How Emerging Market Brands Will Go Global by Nirmalya Kumar ebook
SKU: 258472_8745235
Availability: InStock

$15.99

Brand Breakout How Emerging Market Brands Will Go Global by Nirmalya KumarBy: Nirmalya Kumar; Jan-Benedict E.M Steenkamp Publisher: Palgrave Macmillan Print ISBN: 9781137276612, 1137276614 other ISBN: 9781137276629, 1137276622 Copyright year: 2013Written by the world?s leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.

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