Better Business, Global Edition 4th by Michael R. Solomon ebook

Better Business, Global Edition 4th by Michael R. SolomonBy: Michael R. Solomon; Mary Anne Poatsy; Kendall MartinISBN 10: 1292099534ISBN 13: 9781292099538New to the Fourth EditionWe have invested a great deal of work creating the fourth editionof Better Businessto give students and instructors a powerfullearning and teaching tool that capturesthe evolvingissues and opportunities of business. Enhancements for thefourth edition follow:? One of the most significant shifts in the business environmentsince the first edition of Better Business is theexplosive growth of social media in all parts of business.The fourth edition of Better Business continuesto feature social media strategies and technologies inover 85 percent of its chapters as well as significantupdates to the technology chapter.? Better Business continues to have superior coverageof cutting-edge topics. In addition to social andmobile media, the fourth edition includes coverageon big data, crowdsourcing and crowdfunding, theAffordable Care Act, search engine optimization andpay-per-click advertising, augmented reality and3D printing.? All of the end-of-chapter materials have been reviewed,and we have modified up to 25 percent ofthese materials to include the most recent events andtrends in the business environment. The fourth editionof Better Business provides instructors with widerangingchoices for discussion topics, assessmentquestions, and group activities that cover the mostcurrent and timely topics in the business community,such as major economic shifts, changes in technologies,and ever-increasing globalization.? All of the time-sensitive material has been updated.Storiesand examples from the previous editions thathave continued to evolve have been updated andplaced in the most current context. Timely exampleshave replaced older material, continuing to give BetterBusiness an up-to-date feel that resonates with students.? Feedback from the previous editions of Better Businessindicated that the ?The List? feature in each chapternot only interested students but also pushed themto go more deeply into the body of the text. For thefourth edition, we updated these lists, adding newones where appropriate that reflect current markettrends, with a focus on selecting topics that appeal tostudents.? The fourth edition also includes new boxed featuresin many chapters with topics such as Keurig?s monopolisticmarket presence, Patagonia?s corporateresponsibility,Augmented Reality, Hard Lessons onSocial Media, Dove?s Real Beauty advertising campaign,and Advertising and child obesity.