Benchmarking National Tourism Organisations and Agencies ebook

Name: Benchmarking National Tourism Organisations and Agencies ebook
SKU: 231920_9757095
Availability: InStock

$15.99

This book examines comparative performance and best practice in National Tourism Organisations/ Administrations from extensive research carried out in 2003 and 2004. It compares qualitative and quantitative data in order to ascertain best performance. Analysis is contained in detail for eight National Tourism Organisations based in four Continents, comprising: Australia, Canada, France, Ireland, The Netherlands, South Africa and Spain. Each country is examined and analysed in the following key areas: Travel and Tourism Performance, Organisation of Tourism, The National Tourism Organisation, structure, Role, Staffing and Offices, Resources and Funding as well as providing case studies of good practice. The book includes methodology of the research and provides discussion and comment of the main roles and success formula in comparable National Tourism Organisations. ? Useful, practical guide to government?s involvement in tourism over the past decade or more ? Brings insight from both the academic and practitioner markets ? International Case Studies Additional ISBNs 9786610641017, 9781136426490, 9781136426506, 9781280641015, 9781136426452, 6610641013, 1136426493, 1136426507, 1280641010, 1136426450, 9780080446578, 9780080458786, 0080446574, 0080458785Benchmarking National Tourism Organisations and Agencies By: John Lennon Publisher: Routledge Print ISBN: 9780080446578, 0080446574 other ISBNs: 9781136426490, 1136426493 Edition: 1st Pages: 274 Copyright year: 2006 SKU: 9781136426490R90 ? ?

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