Architekten zwischen Konzept und Strategie ebook
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Architekten sehen sich in den letzten Jahren mit einem gewandelten Markt, mit ver?nderten Aufgabenstellungen und neuen Anforderungen konfrontiert. Mit welchen Strategien k?nnen sie vorgehen, um Auftr?ge zu erlangen oder f?r ihre Projekte interessieren? Anhand ausgew?hlter Beispiele analysiert der Autor die Vorgehensweise einzelner Architekten seit den f?nfziger Jahren des letzten Jahrhunderts. Ausgehend von den Anf?ngen des Marketings in der US-amerikanischen Nachkriegszeit, spannt er einen Bogen in die heutige Zeit.Wandlungen in Gesellschaft und Politik, ver?nderte Anspr?che der Auftraggeber, aber auch die Finanz- und Wirtschaftskrise haben Einfluss auf das Berufsbild des Architekten. Stand fr?her das reine Bauen im Vordergrund, m?ssen Architekten heute gegen?ber ihren Auftraggebern vielf?ltige Rollen einnehmen – vom Berater?ber den Vermittler bis hin zum Markendesigner. Das Buch soll Architekten dazu inspirieren,?ber neue M?glichkeiten nachzudenken und ungewohnte Wege zu gehen.Architekten zwischen Konzept und Strategie 1st Edition is written by Eduard Sancho Pou and published by DETAIL. ISBNs for Architekten zwischen Konzept und Strategie are 9783955531850, 3955531856 and the print ISBNs are 9783920034850, 3920034856.
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