Advertising IMC Principles and Practice 9th Edition by Sandra Moriarty ebook

$16.99

Advertising IMC Principles and Practice 9th Edition by Sandra Moriarty ISBN 10: 0132163640 ISBN 13: 9780132163644 Advertising can cause you to stop and watch, or even stop and think. It can make you laugh, or squirm in your seat, or bring tears to your eyes. It can inspire you to read about a new product or remember a favorite brand when you?re walking down the aisle in a supermarket. Advertising can also leave you free to change the channel or turn a page without being aware of having seen the brand message at all. So the question for you as a student of marketing communication is: Did it work? But you?re not the only one facing that question. It?s clear from the headlines in industry publications that marketers want to know if their ads and other marketing communication efforts work. Marketing communication, particularly advertising, costs money?a lot of money in many cases?and marketers want proof that their advertising and marketing communication is efficient and effective. That?s why this textbook, Advertising & IMC: Principles & Practice, is dedicated not only to explaining advertising and other areas of brand communication?such as public relations, direct marketing, and sales promotion?but also to investigating what makes marketing communication effective. The challenge for this Ninth Edition is to pin down the basic principles and best practices in an industry that is undergoing radical change?old media are shape-shifting and in some cases disappearing; new media are emerging and merging with old media as well as developing entirely new functions. The practice of advertising, in particular, faces new challenges in an interactive age where consumers are more in charge?actively selecting and designing their own media world and engaging with their friends in new forms of social media. This Ninth Edition reflects these changes as it challenges its readers to assume control not only of their media choices, but of their bigger role as consumers of products, ideas, and media.

Order Processing Time

All orders placed on our website are processed within 2-4 business days, from Monday to Friday, 8:00 AM – 6:00 PM Pacific Time (PT). Orders received after our daily cut-off time of 10:00 PM PT will be processed on the next business day. Please note that we do not process orders on weekends or public holidays.

Shipping Methods and Carriers

Zetlly partners exclusively with reputable shipping carriers to ensure timely delivery of your orders. We utilize:

FedEx
UPS
USPS

The choice of carrier is determined by factors such as destination, weight, and delivery timeframe to provide optimal service.

Shipping Rates and Fees

Free shipping is provided for all orders over $199.
Orders under $199 will incur a flat-rate shipping fee of $7.99.
All orders shipped within the United States will be subject to a sales tax charge of 5%.

Estimated Delivery Time

Once shipped, orders typically arrive within 6 to 10 business days. Our delivery times are from Monday to Friday, 8:00 AM – 6:00 PM Pacific Time (PT). Please allow additional time for deliveries to remote or rural locations.

Shipping Restrictions

Zetlly currently ships exclusively within the United States. At present, we do not offer international shipping or deliveries to P.O. boxes or APO/FPO addresses. Orders placed with addresses outside our designated delivery areas will be canceled, and refunds will be processed accordingly.

Tracking Your Order

Upon shipment, customers will receive a confirmation email containing tracking information. You can track your order directly through the provided tracking link or by visiting the carrier’s official website:

Please allow up to 48 hours for tracking information to update in the carrier’s system.

Eligibility for Returns and Exchanges

We accept returns and exchanges within 30 days from the date your order is delivered. Items must be unused, in the original condition, and accompanied by the original packaging and receipt or proof of purchase.

How to Return or Exchange an Item

To initiate a return or exchange, please follow these steps:

Contact our customer support at [email protected] with your order number and reason for return or exchange.
Our team will respond within 24 hours to provide detailed instructions, including the specific Return Address for your shipment.
Package your item securely and include all original packaging and proof of purchase.

Return shipments should be sent to: Blanq LLC 1201 South Hope Street Apt 2413, Los Angeles, CA 90015, USA

Return Conditions

Items must be returned in their original condition, unworn, undamaged, and complete with all original packaging and documentation.
Items returned without prior authorization or not meeting the above conditions may not qualify for a refund or exchange.

Return Shipping Costs

Customers are responsible for return shipping costs unless the return is due to our error or a defective product. We recommend using a trackable shipping service to ensure your return reaches us safely.

Non-Returnable Items

The following items cannot be returned:

Digital products (e-books or downloadable content)
Personalized or customized items
Gift cards

Accepted Payment Methods

Zetlly accepts the following secure and widely trusted payment options:

PayPal: Easily pay through your PayPal account, benefiting from secure transactions and buyer protection.
Stripe: Pay securely using major credit and debit cards including Visa, MasterCard, American Express, and Discover via Stripe’s encrypted payment gateway.

Payment Security

At Zetlly, your security is our utmost priority. We utilize advanced encryption technologies and robust security protocols provided by PayPal and Stripe. All payment information entered on our site is encrypted using Secure Socket Layer (SSL) technology, ensuring your financial information remains private and secure throughout the transaction process.

Zetlly does not store any credit card or sensitive financial information directly on our servers, further enhancing the security and protection of your personal data.

Payment Process and Confirmation

Upon placing an order, your chosen payment method (PayPal or Stripe) will immediately process the transaction. You will receive an automated confirmation email shortly after your payment has been successfully completed, detailing your transaction and order summary.

Please retain this confirmation email for your records and reference in case of any inquiries or disputes.

Advertising IMC Principles and Practice 9th Edition by Sandra Moriarty
ISBN 10: 0132163640
ISBN 13: 9780132163644
Advertising can cause you to stop and watch, or even stop and think. It can make you laugh,
or squirm in your seat, or bring tears to your eyes. It can inspire you to read about a new
product or remember a favorite brand when you?re walking down the aisle in a supermarket.
Advertising can also leave you free to change the channel or turn a page without
being aware of having seen the brand message at all. So the question for you as a student
of marketing communication is: Did it work?
But you?re not the only one facing that question. It?s clear from the headlines in industry
publications that marketers want to know if their ads and other marketing communication
efforts work. Marketing communication, particularly advertising, costs money?a
lot of money in many cases?and marketers want proof that their advertising and marketing
communication is efficient and effective.
That?s why this textbook, Advertising & IMC: Principles & Practice, is dedicated not
only to explaining advertising and other areas of brand communication?such as public relations,
direct marketing, and sales promotion?but also to investigating what makes marketing
communication effective.
The challenge for this Ninth Edition is to pin down the basic principles and best practices
in an industry that is undergoing radical change?old media are shape-shifting and in some
cases disappearing; new media are emerging and merging with old media as well as developing
entirely new functions. The practice of advertising, in particular, faces new challenges in
an interactive age where consumers are more in charge?actively selecting and designing
their own media world and engaging with their friends in new forms of social media. This
Ninth Edition reflects these changes as it challenges its readers to assume control not only of
their media choices, but of their bigger role as consumers of products, ideas, and media.