Werbung im Sozialismus: Eine vergleichende Analyse ostdeutscher Werbesprache ebook

$60.00

Werbung im Sozialismus? Es gab sie tats�chlich. Doch wie gestaltete sich diese andere deutsche, weil sozialistische Werbung, vor allem im Hinblick auf den Sprachgebrauch? Basierend auf der empirisch-heuristischen Analyse eines umfangreichen Korpus von DDR-Anzeigen stellt die Arbeit fest, dass sozialistisch-planwirtschaftliche Werbung tats�chlich anders war. Die enge Verflechtung mit der politischen Agitation und Propaganda und die mitunter bewusste Abgrenzung von der Werbung der BRD resultierten in einer funktionalen Trias der sozialistischen Werbung, die neben �konomischen auch politisch-ideologische und kulturell-erzieherische Aufgaben zu erf�llen hatte. Dies alles f�hrte zu einem besonderen Anspruch an die Werbesprache in der DDR und damit zu ihren spezifisch sozialistischen Auspr�gungen.Werbung im Sozialismus: Eine vergleichende Analyse ostdeutscher Werbesprache 1st Edition is written by Sabine Randhage and published by Peter Lang Gmb H, Internationaler Verlag der Wissenschaften. ISBNs for Werbung im Sozialismus are 9783653032741, 3653032741 and the print ISBNs are 9783631643181, 3631643187.

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Werbung im Sozialismus? Es gab sie tats�chlich.

Doch wie gestaltete sich diese andere deutsche, weil sozialistische Werbung, vor allem im Hinblick auf den Sprachgebrauch? Basierend auf der empirisch-heuristischen Analyse eines umfangreichen Korpus von DDR-Anzeigen stellt die Arbeit fest, dass sozialistisch-planwirtschaftliche Werbung tats�chlich anders war. Die enge Verflechtung mit der politischen Agitation und Propaganda und die mitunter bewusste Abgrenzung von der Werbung der BRD resultierten in einer funktionalen Trias der sozialistischen Werbung, die neben �konomischen auch politisch-ideologische und kulturell-erzieherische Aufgaben zu erf�llen hatte. Dies alles f�hrte zu einem besonderen Anspruch an die Werbesprache in der DDR und damit zu ihren spezifisch sozialistischen Auspr�gungen.Werbung im Sozialismus: Eine vergleichende Analyse ostdeutscher Werbesprache 1st Edition is written by Sabine Randhage and published by Peter Lang Gmb H, Internationaler Verlag der Wissenschaften. ISBNs for Werbung im Sozialismus are 9783653032741, 3653032741 and the print ISBNs are 9783631643181, 3631643187.