Consumers and Food: Understanding and Shaping Consumer Behaviour, 1st Edition ebook

$105.00

In recent years, consumers have become increasingly interested not just in price and quality but in where and how food is produced.?However, these changes to consumer attitudes have highlighted a considerable gap between intention and actual purchasing behaviour, particularly where ethical and environmental issues are concerned.Consumers and food: Understanding and shaping consumer behaviour?reviews what we know about changing food purchasing behaviours so that farmers, food manufacturers, retailers and policymakers can better meet and influence customer needs and expectations. The book reviews existing models of customer behaviour such as dual process and neuroscience approaches.The book also considers contemporary issues such as regional and cultural influences on consumer purchasing behaviour, as well as how consumers assess attributes such as food origins and sustainability.Consumers and food: Understanding and shaping consumer behaviour 1st Edition is written by Marian Garcia Martinez and published by Burleigh Dodds Science Publishing (NBNI). ISBNs for Consumers and food: Understanding and shaping consumer behaviour are 9781801463553, 1801463557 and the print ISBNs are 9781801463546, 1801463549. Additional ISBNs include 9781801463560.

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The book reviews existing models of customer behaviour such as dual process and neuroscience approaches.The book also considers contemporary issues such as regional and cultural influences on consumer purchasing behaviour, as well as how consumers assess attributes such as food origins and sustainability.Consumers and food: Understanding and shaping consumer behaviour 1st Edition is written by Marian Garcia Martinez and published by Burleigh Dodds Science Publishing (NBNI). ISBNs for Consumers and food: Understanding and shaping consumer behaviour are 9781801463553, 1801463557 and the print ISBNs are 9781801463546, 1801463549. Additional ISBNs include 9781801463560.