Strategic Communication Research Methods ebook

$56.00

Strategic Communication Research Methods | Authors Lannutti, Pamela J.;Dainton, Marianne | ISBN 9781516578191

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Strategic Communication Research Methods | Authors Lannutti, Pamela J.;Dainton, Marianne | ISBN 9781516578191

Strategic Communication Research Methods ebook

$52.50

Strategic Communication Research Methods'highlights the importance of research in professional communication settings and provides students with the practical information and knowledge they will need to effectively consume and produce professional research within their careers. While theory and methods are emphasized throughout, the text features a unique focus on the cultivation of transferable skills and the relevant application of knowledge.Students learn why research is critical in professional contexts, a variety of approaches for conducting communication research, how to effectively evaluate research, and how to conduct their own research. Dedicated chapters cover the research process, sampling, ethics, observation and data analytics, surveys, interviews and focus groups, analyzing data, presenting results, and more. Throughout, dynamic practice activities and real-world examples actively engage students and support the applied approach.Straightforward, accessible, and highly practical,'Strategic Communication Research Methods'helps students recognize the valuable role of research in the development and assessment of communication strategy. The text is ideally suited for applied methods courses in communication research, public relations, and marketing communications, as well as any course with emphasis in strategic communication.Strategic Communication Research Methods 1st Edition is written by Marianne Dainton, Pamela J. Lannutti and published by Cognella Academic Publishing. ISBNs for Strategic Communication Research Methods are 825701A, 9781793504227, 1793504229 and the print ISBNs are 9781516543502, 1516543505. Additional ISBNs for this include 9781516578191, 9781516543519.

Order Processing Time

Shipping Methods and Carriers

Zetlly partners exclusively with reputable shipping carriers to ensure timely delivery of your orders. We utilize:

FedEx
UPS
USPS

The choice of carrier is determined by factors such as destination, weight, and delivery timeframe to provide optimal service.

Shipping Rates and Fees

Free shipping is provided for all orders over $199.
Orders under $199 will incur a flat-rate shipping fee of $7.99.
All orders shipped within the United States will be subject to a sales tax charge of 5%.

Estimated Delivery Time

Shipping Restrictions

Tracking Your Order

Please allow up to 48 hours for tracking information to update in the carrier’s system.

Eligibility for Returns and Exchanges

How to Return or Exchange an Item

To initiate a return or exchange, please follow these steps:

Contact our customer support at [email protected] with your order number and reason for return or exchange.
Our team will respond within 24 hours to provide detailed instructions, including the specific Return Address for your shipment.
Package your item securely and include all original packaging and proof of purchase.

Return shipments should be sent to: Blanq LLC 1201 South Hope Street Apt 2413, Los Angeles, CA 90015, USA

Return Conditions

Items must be returned in their original condition, unworn, undamaged, and complete with all original packaging and documentation.
Items returned without prior authorization or not meeting the above conditions may not qualify for a refund or exchange.

Return Shipping Costs

Non-Returnable Items

The following items cannot be returned:

Digital products (e-books or downloadable content)
Personalized or customized items
Gift cards

Accepted Payment Methods

Zetlly accepts the following secure and widely trusted payment options:

PayPal: Easily pay through your PayPal account, benefiting from secure transactions and buyer protection.
Stripe: Pay securely using major credit and debit cards including Visa, MasterCard, American Express, and Discover via Stripe’s encrypted payment gateway.

Payment Security

Zetlly does not store any credit card or sensitive financial information directly on our servers, further enhancing the security and protection of your personal data.

Payment Process and Confirmation

Please retain this confirmation email for your records and reference in case of any inquiries or disputes.

Strategic Communication Research Methods’highlights the importance of research in professional communication settings and provides students with the practical information and knowledge they will need to effectively consume and produce professional research within their careers. While theory and methods are emphasized throughout, the text features a unique focus on the cultivation of transferable skills and the relevant application of knowledge.Students learn why research is critical in professional contexts, a variety of approaches for conducting communication research, how to effectively evaluate research, and how to conduct their own research. Dedicated chapters cover the research process, sampling, ethics, observation and data analytics, surveys, interviews and focus groups, analyzing data, presenting results, and more. Throughout, dynamic practice activities and real-world examples actively engage students and support the applied approach.Straightforward, accessible, and highly practical,’Strategic Communication Research Methods’helps students recognize the valuable role of research in the development and assessment of communication strategy.

The text is ideally suited for applied methods courses in communication research, public relations, and marketing communications, as well as any course with emphasis in strategic communication.Strategic Communication Research Methods 1st Edition is written by Marianne Dainton, Pamela J. Lannutti and published by Cognella Academic Publishing.

ISBNs for Strategic Communication Research Methods are 825701A, 9781793504227, 1793504229 and the print ISBNs are 9781516543502, 1516543505. Additional ISBNs for this include 9781516578191, 9781516543519.