Customer Relationship Management: Concepts and Technologies ebook
$15.99
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Contact our customer support at [email protected] with your order number and reason for return or exchange.
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Our team will respond within 24 hours to provide detailed instructions, including the specific Return Address for your shipment.
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Package your item securely and include all original packaging and proof of purchase.
Return shipments should be sent to: Blanq LLC 1201 South Hope Street Apt 2413, Los Angeles, CA 90015, USA
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Items must be returned in their original condition, unworn, undamaged, and complete with all original packaging and documentation.
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Items returned without prior authorization or not meeting the above conditions may not qualify for a refund or exchange.
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Payment Security
At Zetlly, your security is our utmost priority. We utilize advanced encryption technologies and robust security protocols provided by PayPal and Stripe. All payment information entered on our site is encrypted using Secure Socket Layer (SSL) technology, ensuring your financial information remains private and secure throughout the transaction process.
Zetlly does not store any credit card or sensitive financial information directly on our servers, further enhancing the security and protection of your personal data.
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Upon placing an order, your chosen payment method (PayPal or Stripe) will immediately process the transaction. You will receive an automated confirmation email shortly after your payment has been successfully completed, detailing your transaction and order summary.
Please retain this confirmation email for your records and reference in case of any inquiries or disputes.
Customer Relationship Management, Fourth Edition, is a much-anticipated update of a bestselling textbook, including substantial revisions to bring its coverage up to date with the very latest in CRM practice. The book introduces the concept of CRM, explains its benefits, how and why it can be used, the technologies that are deployed, and how to implement it, providing you with a guide to every aspect of CRM in your business or your studies.Both theoretically sound and managerially relevant, the book draws on academic and independent research from a wide range of disciplines including IS, HR, project management, finance, strategy and more. Buttle and Maklan, clearly and without jargon, explain how CRM can be used throughout the customer life cycle stages of customer acquisition, retention and development. The book is illustrated liberally with screenshots from CRM software applications and case illustrations of CRM in practice.New to this Edition:Updated instructor support materials onlineFull colour interiorBrand new international case illustrations from many industry settingsSubstantial revisions throughout, including new content on:Social media and social CRMBig data and unstructured dataRecent advances in analytical CRM including next best action solutionsMarketing, sales and service automationCustomer self-service technologiesMaking the business case and realising the benefits of investment in CRMIdeal as a core textbook by students on CRM or related courses such as relationship marketing, database marketing or key account management, the book is also essential to industry professionals, managers involved in CRM programs and those pursuing professional qualifications or accreditation in marketing, sales or service management. ISBN-13:9781351016537 Publisher:Taylor & Francis Publication Date:04/29/2019
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Customer Relationship Management: Concepts and Technologies ebook
Original price was: $75.24.$26.33Current price is: $26.33.
Order Processing Time
All orders placed on our website are processed within 2-4 business days, from Monday to Friday, 8:00 AM – 6:00 PM Pacific Time (PT). Orders received after our daily cut-off time of 10:00 PM PT will be processed on the next business day. Please note that we do not process orders on weekends or public holidays.
Shipping Methods and Carriers
Zetlly partners exclusively with reputable shipping carriers to ensure timely delivery of your orders. We utilize:
-
FedEx
-
UPS
-
USPS
The choice of carrier is determined by factors such as destination, weight, and delivery timeframe to provide optimal service.
Shipping Rates and Fees
-
Free shipping is provided for all orders over $199.
-
Orders under $199 will incur a flat-rate shipping fee of $7.99.
-
All orders shipped within the United States will be subject to a sales tax charge of 5%.
Estimated Delivery Time
Once shipped, orders typically arrive within 6 to 10 business days. Our delivery times are from Monday to Friday, 8:00 AM – 6:00 PM Pacific Time (PT). Please allow additional time for deliveries to remote or rural locations.
Shipping Restrictions
Zetlly currently ships exclusively within the United States. At present, we do not offer international shipping or deliveries to P.O. boxes or APO/FPO addresses. Orders placed with addresses outside our designated delivery areas will be canceled, and refunds will be processed accordingly.
Tracking Your Order
Upon shipment, customers will receive a confirmation email containing tracking information. You can track your order directly through the provided tracking link or by visiting the carrier’s official website:
Please allow up to 48 hours for tracking information to update in the carrier’s system.
Eligibility for Returns and Exchanges
We accept returns and exchanges within 30 days from the date your order is delivered. Items must be unused, in the original condition, and accompanied by the original packaging and receipt or proof of purchase.
How to Return or Exchange an Item
To initiate a return or exchange, please follow these steps:
-
Contact our customer support at [email protected] with your order number and reason for return or exchange.
-
Our team will respond within 24 hours to provide detailed instructions, including the specific Return Address for your shipment.
-
Package your item securely and include all original packaging and proof of purchase.
Return shipments should be sent to: Blanq LLC 1201 South Hope Street Apt 2413, Los Angeles, CA 90015, USA
Return Conditions
-
Items must be returned in their original condition, unworn, undamaged, and complete with all original packaging and documentation.
-
Items returned without prior authorization or not meeting the above conditions may not qualify for a refund or exchange.
Return Shipping Costs
Customers are responsible for return shipping costs unless the return is due to our error or a defective product. We recommend using a trackable shipping service to ensure your return reaches us safely.
Non-Returnable Items
The following items cannot be returned:
-
Digital products (e-books or downloadable content)
-
Personalized or customized items
-
Gift cards
Accepted Payment Methods
Zetlly accepts the following secure and widely trusted payment options:
-
PayPal: Easily pay through your PayPal account, benefiting from secure transactions and buyer protection.
-
Stripe: Pay securely using major credit and debit cards including Visa, MasterCard, American Express, and Discover via Stripe’s encrypted payment gateway.
Payment Security
At Zetlly, your security is our utmost priority. We utilize advanced encryption technologies and robust security protocols provided by PayPal and Stripe. All payment information entered on our site is encrypted using Secure Socket Layer (SSL) technology, ensuring your financial information remains private and secure throughout the transaction process.
Zetlly does not store any credit card or sensitive financial information directly on our servers, further enhancing the security and protection of your personal data.
Payment Process and Confirmation
Upon placing an order, your chosen payment method (PayPal or Stripe) will immediately process the transaction. You will receive an automated confirmation email shortly after your payment has been successfully completed, detailing your transaction and order summary.
Please retain this confirmation email for your records and reference in case of any inquiries or disputes.
Customer Relationship Management, Fourth Edition continues to be the go-to CRM guide explaining with unrivalled clarity what CRM is, its uses, benefits and implementation. Buttle and Maklan take a managerial perspective to track the role of CRM throughout the customer journey stages of acquisition, retention and development. Theoretically sound and managerially relevant, the book is liberally illustrated with examples of technology applications that support marketing, sales and service teams as they interact with customers, but assumes no deep technical knowledge on the reader’s part. The book is structured around three core types of CRM -strategic, operational and analytical -and throughout each chapter, case illustrations of CRM in practice and images of CRM software demystify the technicalities. Ideal as a core textbook for advanced undergraduate and postgraduate students on CRM or related courses such as relationship marketing, digital marketing, customer experience management or key account management, the book is equally valuable to industry professionals, managers involved in CRM programs and those pursuing professional qualifications or accreditation in marketing, sales or service management. NEW TO THIS Edition:New and updated international case illustrations throughout New and updated screenshots from CRM applicationsFully updated to reflect the evolving CRM landscape, including extended coverage of: Big data and its influence on CRMArtificial intelligence (AI) Advances in CRM analyticsThe relationships between CRM and customer experience managementThe role of social media in customer management strategyReal-time marketingChatbots and innovative customer self-servicePrivacy and data security.Updated lecturer support materials online. Product details Simultaneous Publisher: Routledge; 4 edition (April 24, 2019) Publication Date: April 24, 2019
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Customer Relationship Management: Concepts and Technologies ebook
$33.60
Order Processing Time
All orders placed on our website are processed within 2-4 business days, from Monday to Friday, 8:00 AM – 6:00 PM Pacific Time (PT). Orders received after our daily cut-off time of 10:00 PM PT will be processed on the next business day. Please note that we do not process orders on weekends or public holidays.
Shipping Methods and Carriers
Zetlly partners exclusively with reputable shipping carriers to ensure timely delivery of your orders. We utilize:
-
FedEx
-
UPS
-
USPS
The choice of carrier is determined by factors such as destination, weight, and delivery timeframe to provide optimal service.
Shipping Rates and Fees
-
Free shipping is provided for all orders over $199.
-
Orders under $199 will incur a flat-rate shipping fee of $7.99.
-
All orders shipped within the United States will be subject to a sales tax charge of 5%.
Estimated Delivery Time
Once shipped, orders typically arrive within 6 to 10 business days. Our delivery times are from Monday to Friday, 8:00 AM – 6:00 PM Pacific Time (PT). Please allow additional time for deliveries to remote or rural locations.
Shipping Restrictions
Zetlly currently ships exclusively within the United States. At present, we do not offer international shipping or deliveries to P.O. boxes or APO/FPO addresses. Orders placed with addresses outside our designated delivery areas will be canceled, and refunds will be processed accordingly.
Tracking Your Order
Upon shipment, customers will receive a confirmation email containing tracking information. You can track your order directly through the provided tracking link or by visiting the carrier’s official website:
Please allow up to 48 hours for tracking information to update in the carrier’s system.
Eligibility for Returns and Exchanges
We accept returns and exchanges within 30 days from the date your order is delivered. Items must be unused, in the original condition, and accompanied by the original packaging and receipt or proof of purchase.
How to Return or Exchange an Item
To initiate a return or exchange, please follow these steps:
-
Contact our customer support at [email protected] with your order number and reason for return or exchange.
-
Our team will respond within 24 hours to provide detailed instructions, including the specific Return Address for your shipment.
-
Package your item securely and include all original packaging and proof of purchase.
Return shipments should be sent to: Blanq LLC 1201 South Hope Street Apt 2413, Los Angeles, CA 90015, USA
Return Conditions
-
Items must be returned in their original condition, unworn, undamaged, and complete with all original packaging and documentation.
-
Items returned without prior authorization or not meeting the above conditions may not qualify for a refund or exchange.
Return Shipping Costs
Customers are responsible for return shipping costs unless the return is due to our error or a defective product. We recommend using a trackable shipping service to ensure your return reaches us safely.
Non-Returnable Items
The following items cannot be returned:
-
Digital products (e-books or downloadable content)
-
Personalized or customized items
-
Gift cards
Accepted Payment Methods
Zetlly accepts the following secure and widely trusted payment options:
-
PayPal: Easily pay through your PayPal account, benefiting from secure transactions and buyer protection.
-
Stripe: Pay securely using major credit and debit cards including Visa, MasterCard, American Express, and Discover via Stripe’s encrypted payment gateway.
Payment Security
At Zetlly, your security is our utmost priority. We utilize advanced encryption technologies and robust security protocols provided by PayPal and Stripe. All payment information entered on our site is encrypted using Secure Socket Layer (SSL) technology, ensuring your financial information remains private and secure throughout the transaction process.
Zetlly does not store any credit card or sensitive financial information directly on our servers, further enhancing the security and protection of your personal data.
Payment Process and Confirmation
Upon placing an order, your chosen payment method (PayPal or Stripe) will immediately process the transaction. You will receive an automated confirmation email shortly after your payment has been successfully completed, detailing your transaction and order summary.
Please retain this confirmation email for your records and reference in case of any inquiries or disputes.
Customer Relationship Management, Fourth Edition continues to be the go-to CRM guide explaining with unrivalled clarity what CRM is, its uses, benefits and implementation.
Buttle and Maklan take a managerial perspective to track the role of CRM throughout the customer journey stages of acquisition, retention and development. Theoretically sound and managerially relevant, the book is liberally illustrated with examples of technology applications that support marketing, sales and service teams as they interact with customers, but assumes no deep technical knowledge on the reader�s part. The book is structured around three core types of CRM � strategic, operational and analytical � and throughout each chapter, case illustrations of CRM in practice and images of CRM software demystify the technicalities. ? Ideal as a core textbook for advanced undergraduate and postgraduate students on CRM or related courses such as relationship marketing, digital marketing, customer experience management or key account management, the book is equally valuable to industry professionals, managers involved in CRM programs and those pursuing professional qualifications or accreditation in marketing, sales or service management. ? NEW TO THIS EDITION: New and updated international case illustrations throughout New and updated screenshots from CRM applications Fully updated to reflect the evolving CRM landscape, including extended coverage of: Big data and its influence on CRM Artificial intelligence (AI) Advances in CRM analytics The relationships between CRM and customer experience management The role of social media in customer management strategy Real-time marketing Chatbots and innovative customer self-service Privacy and data security. Updated lecturer support materials online. Additional ISBNs 9781138498259|9781351016551, 1138498254|1351016555, 9781138498266, 1138498262Customer Relationship Management Concepts and Technologies 4th Edition by Francis Buttle; Stan Maklan and Publisher Routledge. ISBN: 9781351016537, 1351016539. The print version of this textbook is ISBN: 9781138498259, 1138498254.
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